#RADIANT DEFENSE 10 SHADES SKIN#
It literally enhances and evens out my skin tone while making my summer glow even better. I may have to go a little deeper as I continue to spend more time at the beach in which case I’ll create my own custom color by mixing two different tones to achieve the look I want.Īnd when it’s time to wash off the long day’s makeup I use Rodan + Fields ESSENTIALS Makeup Remover Wipes. The cloths are ultra-soft and gently and effectively dissolve makeup - including long-wearing lipstick and foundation - as well as dirt and oil in just a few swipes. Special thanks to RODAN + FIELDS for sponsoring this beauty post. All opinions are strictly my own.If you’re a woman in your 30s or up, there’s a good chance that a fellow mom or gym pal has tried to sell you Rodan + Fields products. Like a growing number of companies, Rodan + Fields relies on an army of “consultants” to sell its products directly to consumers. Women, especially stay-at-home moms looking for flexible work options, have jumped on the peer-to-peer bandwagon.
#RADIANT DEFENSE 10 SHADES FREE#
In their free time, they sell skincare brands such as Beautycounter, Younique and Ever Skin as well as retail brands such as India Hicks and Stella & Dot. What are the Best Skin Care Products of 2022? Rodan and fields radiant defense 10 shades free# The peer-to-peer business model isn’t new. Women in the 60s sold Tupperware to each other at home-based parties, and brands such as Mary Kay and Avon established themselves by having their saleswomen sell directly in their communities. What is new is how brands such as Rodan + Fields have taken the peer-to-peer model and adapted it for the digital age. This new army of consultants uses Facebook and Instagram to promote the products. They host shopping parties with plenty of cocktails and may casually mention a fabulous new lash product in the school car line or at Pilates class. Out of all the peer-to-peer beauty companies on the market today, Rodan + Fields is by far one of the most successful.
Rodan + Fields was started by two Stanford trained dermatologists, Katie Rodan and Kathy Fields.
The duo had previously created Proactiv, a skincare line designed to target acne prone skin. It was a game changer because it was sold through infomercials, and it worked. The pair licensed Proactiv to Guthy-Renker, a company that sells products directly to consumers via infomercials. The skincare line is aimed at women age 30 and up. Estee Lauder bought the company and sold it in department stores but the line didn’t do well. Rodan and Fields bought their company back and in 2007 started to sell the products through a network of consultants. What Are Some of the Most Popular Rodan + Fields Products? Social media proved to be a boon for the company as happy customers posted before and after selfies.įast forward a few years, and according to EuroMonitor International, Rodan + Fields is the number one skincare brand in North America in 2017 in terms of total sales, and has around 300,000 consultants. Rodan + Fields sells individual products as well as skincare kits.
The Redefine Regimen kit retails for $199 and is meant to improve the appearance of fine lines and pores, and help users get smoother, firmer looking skin. The kit includes a daily cleansing mask pore minimizing toner daily moisturizer with broad spectrum SPF 30 and a night cream. Reverse regimens are meant to address skin discoloration by brightening skin and fading dark spots.
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